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One of my regular hangouts spots many years ago when I just graduated from school was a Suya spot in my community. My friends call the suya “made in Heaven”. It was quite a walking distance from the car park to where the meat was smoked.
Suya is a spicy meat skewer which is a popular food item in West Africa. Suya is generally made with skewered beef, ram, or chicken. Innards such as the kidney, liver, and tripe are also used. https://en.wikipedia.org/wiki/Suya
I think I have to confess that I had two ladies close to my heart at this time and on separate occasions, I have visited this joint with each of the ladies.
I remembered how I’d always gush over one of them. I do the calling, the chatting, the visiting and of course, the suya adventures. Whenever we get to the suya joint, I’m always the one ushering her, we drive down there, walk together from the car park to the suya spot, take gist together and all over each other tasting all that is to be tasted and munching all that is to be munched. It was very obvious that our romantic aura was that with a whole lot of bond.
The other lady on the other hand never had this sort of addictive closeness with me though much loved. There was a kind of lacuna that seemed to have stood right between us. It was all a “go sort it out, I’ll join you” kind of relationship. In fact, I almost lost my love and sentiments about my “made in heaven” just because of her.
I’ve always then wondered why both experiences were the direct opposite of each other until recently when I discovered something about value and perception.
Do you know that the reason why you are treated the way you are [positively or negatively] is most time as a result of your perceived value? The respect, attention, love, praises you get is due to people’s perception of your value or worth either intellectually, academically, financially or any other perceived assumption.
In the case of my relationship, I came to realize the first lady was so much valuable. Her sound mind was non-comparable. You know that sort of intelligence that cut across all spheres even during an outing be it official and non-official. There’s a way she inspires me to do more due to how much she stands on what she believes and how much she’s always willing to work on herself and develop her values.
The other lady, however, is the reason why I have come to understand so much about marketing and personal branding. Yes, she was a good vibe, but she was bereft of practical display of her values. She talks about being a lot of things but her behavior always contradicts that in every way. You see, one thing is your acclaimed values, another thing is what your behavior is saying about those values.
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. Wikipedia
“People don’t trade money for things when they value their money more highly than they value things.” Roy H. Williams
The same way people don’t trade money for things they value their money higher than, is the same way serious-minded people don’t trade their time for people they perceive to have fewer values or positive contributions to them.
This leads us to personal branding which is an action in people’s lives where they take an active role. There are tons of benefits that people can get from creating their brand. A person’s brand is an important part of a person’s career. Building a personal brand will make people feel comfortable around you and establishes trust. Once a person builds his reputation, it will help them to get more exposure and increased network and better connections. It helps gain credibility, authenticity, and recognition in their area of expertise
This is how much your value and behavior should be intimate. That is what will give you the respect you never asked for. In fact, your self-esteem would be flying high.
The much ado about value is this, “You would be valued for your value, make people’s perception about you worth it”.