TRUST THE PROCESS

Good Morning Brilliant and Excellent People,   I look forward to sharing with you Brilliant and Excellent tips for attaining your goals and fulfilling your Purpose.

According to the Business Dictionary, the process is the “sequence of interdependent and linked procedures which, at every stage, consume one or more resources (employee time, energy, machines, and money) to convert inputs (data, material, parts, etc.) into outputs. These outputs then serve as inputs for the next stage until a known goal or end result is reached.”

This should be the mindset of a goal-oriented individual. Whatever it is you are doing at any point in time should be a road leading you home. The process of making anything comes with little or no comfort – sometimes interesting, sometimes disgusting. Process is like a ladder or stairs, you can’t get to the top without using it, you can miss a step, or two or three, but you can’t miss the whole stairs, it’s impossible.

Enjoy the process regardless and make sure you are nurturing it. This is how you grow and in turn, make for a great career and business success. Instant gratifications have made patience and persistency less appreciated in this part of the world. Nevertheless, the trailblazers have always valued the process.

Abasiama Idaresit is one of the most successful African entrepreneurs who managed to be ahead of many businessmen through his persistence and believe in process. He believed in digital marketing and the possibilities of the internet for the African continent. He founded Wild Fusion, a Nigeria-based digital marketing agency.

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Wild Fusion was founded when digital marketing was quite new and unpopular in Nigeria. Almost nobody heard about digital marketing in Nigeria. Idaresit struggled with financial difficulties and couldn’t make any money for the first 8 months. Finally, he found a client. His first client was Baby M, a small company that produced goods for new mothers and their babies. Baby M was a network market company that hired sales agents who searched for customers on a daily basis. The company could hardly make ends meet. Idaresit managed to convince the Baby M owner to give him a chance under the money-back guarantee if he didn’t give the company a return on investment.

The company gave Idaresit USD 250 as payment in advance so he could do his job. With this little capital, he managed to increase earnings by 100 percent in three months. Baby M’s revenue grew from USD 1,000 to USD 100,000 a month through the implementation of internet marketing technologies to grow the presence of this business. The company was simply overwhelmed with orders. The result amazed Google so that the company adopted it as an internet marketing case study. Wild Fusion became Google Adwords’ first certified partner in Nigeria.

In 2011, it was named Nigeria’s best digital agency. The next year, with no external funding, the company had an annual turnover of $6 million. Today, Wild Fusion boasts clients like Unilever, Vodacom, Diamond Bank, Planned Parenthood, and many other African and international clients. The story of Idaresit’s success shows that becoming a successful [entrepreneur] doesn’t come easily.

Success consists of many ingredients including patience, luck, perseverance, etc. And capital seems not to be the most important thing in achieving the top. Keep pushing and valuing the steps you take, they are pivotal to your success.

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